Storyboarding

In Friday's lesson, my group and I began to story board for our music video.

Plan B - Ill Manors

This music video is a really good example of how youths are represented in today's media and society.

It highlights key stereotypes such as gang culture, alcohol, drugs and violence that are often associated with teenagers. The editing of this music video fits perfectly with the beat and the use of handheld camera work complements the style. Also, the use of footage taken from news reports and CCTV adds to the danger and shock of real life teenagers who actually do illegal things.

Music industry

One of the biggest music television companies is MTV:

They are an American based channel owned by Viacom media Networks Music & Logo Group. It is headquartered in New York and was launched on August 1st, 1981. The original purpose of the channel was to play music videos however now the channel plays TV shows (mostly reality). In the early years, MTV's target demographic were young adults but now, the channel is targeted towards teenagers and younger years.

Another major music television company is Kerrang!:

They are a UK based magazine devoted to rock music publised by Bauer Media Group. They also have a radio station and music channel where they play music videos of more mainstream rock songs as well as classic rock bands. In 2001, EMAP launched the first showing of Kerrang! TV and now, they share a joint venture with Bauer Media Group and Channel 4. 

The biggest wesbite to view music videos on is YouTube:

They are a website headquartered in California, created in February 2005. It was started up by three former PayPal employees but then in November 2006, was bought by Google for US$1.65 billion. The site allows users to upload, view and share videos, many of them being music videos. The channels with the most subscribers are the Vevo channels which share music videos of artists, such as Rihanna, One Direction and Katy Perry. 

E-mailing Smallpools...

I e-mailed Smallpools' manager to ask permission to use their song "Mason Jar" for our music video and they replied! Here's a screenshot of our e-mail:

Mood board

We took a few photos of the locations that will be featured in our music video, including Enfield town and Enfield town park, Camden, Winter Wonderland etc. Some of the photos were taken from Google. 

Treatment pitch

We filmed our treatment pitch and described our concept for our music video to the class. We also answered questions. Apologies for the bad lighting.




 

Three different ideas...

Our first idea was "(One of Those) Crazy Girls" by Paramore:



Good points: catchy song, lyrics easy to adapt into concept
Bad points: very cheesy, lyrics made concept predictable

Our second idea was "Fresh Start Fever" by You Me At Six:


 Good points: fast beat (lots of different shots), suited favourite genre of music, favourite band
Bad points: no story line, music video already produced, male protagonist

And our final idea (which we are very happy with) is "Mason Jar" by Smallpools:

 Good points: unknown band, no music video, catchy song, usable lyrics, lots of concept ideas
Bad points: a little repetitive