The changes that my group and I have made so far have benefited us and our music video as now, after receiving both positive and negative audience feedback, we have adjusted and changed the content and concept.
Firstly, the shots of past and present were not that clear so as well as using a fade transition, we also changed the filter of the past shots (romantic filter) we also adjusted the colouring palette to black and white, and enhanced the brightness.
This shot consists of the back of the "man" which is relevant in our concept because we wanted the "killer" to remain anonymous until the very end of the music video.
Secondly, we added another shot of myself lip syncing, however, decided to not include the eyes and the majority of the face as we wanted to adhere to the anonymity of the people in the video. We also included this shot throughout the video as most music videos include repetition.
Thirdly, we decided to include the shot where the murder actually happens. However, we wanted to subvert from the cliché murder scenes, and instead we made it as discreet yet apparent as possible. We also edited to the beat, which is a convention used a lot in the rock genre.
However, after receiving negative audience feedback, we realised that it may not be apparent enough so we went out and filmed another shot of a rock being dropped on the ground. This may be cliché but we feel like we could make it work, if we edited it to the beat and didn't make a big deal of it. The shot includes a close-up which is a convention of music videos in general.
We also included over-laying shots in our music video as we feel this is very effective. It could also represent the period of time in which it takes the spirit to appear.



























