Audience feedback

I constructed a questionnaire in which contained questions regarding music genre and conventions. I also included questions about my personal music video. I used a series of different platforms to do so; 

1) My media class watched our video and then wrote down on paper "WWW" (what went well) and "EBI". We took the advice from the feedback and made sure to make those changes in our video where we felt appropriate. We also filmed a group vlog explaining in more detail how useful the feedback from our classmates was:

The questions asked were: 

2) I showed my family members my music video and then gave them a series of questions in which they answered. I then put the data on a table for easy access. 

All three agreed that music videos should include originality and I believe that that is something my music video does not lack. Personally, I think artists such as Lady Gaga have become much more successful by being 'different' not only in appearance wise, but career wise, also. 

(image from her music video of "Bad Romance")

3) I also sent the questions to friends using social networking sites such as Facebook:

The majority of our feedback suggests that some shots may be a little too repetitive and although this is a common convention in music videos, I feel that other shots may be more suitable. Another suggestion made apparent by feedback is that the transitions need to be made smoother, which is something we have adapted to our video since.

Overall, this exercise was very useful and my group and I have used the feedback to improve our final product.

Our video so far, and changes

The changes that my group and I have made so far have benefited us and our music video as now, after receiving both positive and negative audience feedback, we have adjusted and changed the content and concept. 

Firstly, the shots of past and present were not that clear so as well as using a fade transition, we also changed the filter of the past shots (romantic filter) we also adjusted the colouring palette to black and white, and enhanced the brightness. 

This shot consists of the back of the "man" which is relevant in our concept because we wanted the "killer" to remain anonymous until the very end of the music video. 

Secondly, we added another shot of myself lip syncing, however, decided to not include the eyes and the majority of the face as we wanted to adhere to the anonymity of the people in the video. We also included this shot throughout the video as most music videos include repetition.

Thirdly, we decided to include the shot where the murder actually happens. However, we wanted to subvert from the cliché murder scenes, and instead we made it as discreet yet apparent as possible. We also edited to the beat, which is a convention used a lot in the rock genre. 

However, after receiving negative audience feedback, we realised that it may not be apparent enough so we went out and filmed another shot of a rock being dropped on the ground. This may be cliché but we feel like we could make it work, if we edited it to the beat and didn't make a big deal of it. The shot includes a close-up which is a convention of music videos in general.

We also included over-laying shots in our music video as we feel this is very effective. It could also represent the period of time in which it takes the spirit to appear. 

Different angles of lip synching

Performance is a common aspect in rock videos however, we didn't want to include instruments or any performance except for lip synching. We used different angles to film this so that it was more appealing:

The black and white shots show that they are in the past.

The harsh colouring defines the 'dead' body.

We used the filter "Romantic" to give it a softer focus.

Editing

Today, Charlotte and I decided to edit our footage in the media room. We are currently editing the intro of our song, and finding it challenging to match our shots with the beats of the song. However, this is something we will include nonetheless as it a convention that most music videos conform.